Co-Art Directed the Spring 2016 Cross-Category Tights campaign. Role included concepting and art directing Running and Women’s Training athlete shoots featuring sprinter English Gardner, pole vaulter Renaud Lavillenie, and tennis player Eugenie Bouchard. Inspiration came from the idea that the new Power Speed and Sculpt tights allows athletes to “Move Without Limits” when they run and train.
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Creative Director: Cody Cupper
Art Director: David Brady
Photography: Carlos Serrao
Cinematography: Monica May