Lead designer for the global Nike Zoom “Find Your Fast” campaign. From concepting to execution, I was involved in all aspects of the campaign’s visual direction. My role included defining the art direction and directing photoshoots with multiple world-class athletes. The tone of the campaign was inspired by the hidden Nike Zoom technology in the footwear — giving the athletes confidence that they know they can go fast — and they’re not afraid to let the world know it. The campaign featured many of the fastest athletes in the world from all categories.
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Creative Director: Cody Cupper
Photography: Rankin / Marcus Swanson
Copywriter: Jason Effmann
Typography Illustration: Accept & Proceed
Motion: Intro UK